This Week in Social Media is proud to present Robert Tercek's speech from the Casual Connect Conference, entitled "Beyond Play: Gaming in the Connected Age." As innovation, adaptability, and creativity become increasingly important, applied game theory moves beyond entertainment to open a huge market that will reward companies that are willing to engage an active audience. Robert shares his insights into the startling evolution of gamification. TIMECODES 00:00 Introduction 01:00 Topic for the day: Games Everywhere, and why Robert is a skeptic 02:28 Jeopardy Online; taking traditional games online and why some take off, some don't 04:30 How games reflect our times 06:09 The most popular game in the world: CityVille 8:49 Where's the game in CityVille? Giving gifts! 9:39 Zynga's 'spamming model' 10:40 Social obligation and social gaming 12:00 Zynga's symbiotic, but captive, relationship with Facebook 12:49 Gamification sucks! What are we talking about when we talk about gamification. 15:20 Gamification is the datamining business 15:44 Jane McGonigal's Vision 17:00 Idealists vs. Realists 18:58 Pointification of Life and BF Skinner 21:30 Foursquare+Groupon+Zynga= Giant Habitrail 23:00 TaskRabbit 23:50 An appeal to game developers to do better 24:10 Convergent technology 25:10 Apple has enough cash to buy all the other mobile companies 26:30 The collapsing cycle of innovation 29:00 Augmented reality 32:30 The "One Ring" of social gaming= NFC 34:50 60% of what is purchased on ...
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